More than half (57%) of those ages 18 to 21 years old were enrolled at either a two- or four-year college. You know when something (or someone) doesn’t seem right, but you can’t quite identify why? That, friends, is “sus.” This slang term is a shortening of “suspicious.”

  • EY is a global leader in assurance, consulting, strategy and transactions, and tax services.
  • Early research suggests they tend to be independent, hard-working, and highly educated.
  • Searching for scholarships and grants is another way to pay for college.
  • Even though Gen Zers might be on shaky financial ground at the moment, they have firm plans for retirement.
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  • Technology, in particular the rapid evolution of how people communicate and interact, is another generation-shaping consideration.
  • Making a meaningful contribution to the world is also important to the cohort.

Generation Z considers itself more accepting and open-minded than any generation before it. Almost half of Gen Zs are minorities, compared to 22% of Baby Boomers, and the majority of Gen Z supports social movements such as Black Lives Matter, transgender rights, and climate change. This cohort grew up with higher divorce rates and more two-income households, resulting in a general lack of an adult presence in their childhoods and teenage years. As such, Gen X is generally viewed as peer-oriented and entrepreneurial in spirit. Generational cohorts are defined by birth years rather than age, so the age range of Gen Z will continue to shift over time. Most sources agree that Gen Z begins around 1997 and ends around 2010, so as of 2020, the age range of Generation Z is roughly between 10 and 23 years old.

Are Gen Zers Saving for Retirement?

The amount that Gen Zers feel they need to save for a financially secure retirement. If you belong to Gen Z, here are four steps you can take to help you start down the road to a strong financial future. Members of Gen Z are fighting for social change, racial equity, and protecting the environment in record numbers.

gen z meaning

“We have a moral obligation to ‘stay woke,’ take a stand and be active,” she said, which got her quoted in the dictionary. Generation Z will soon become the most pivotal generation to the future of retail, and many will have huge spending power by 2026. To capture a piece of this growing cohort, retailers and brands need to start establishing relationships with Gen Zers now. Learn how to recruit, manage, and retain employees of all ages in this free webinar.

Gen Z vs. Millennials, Gen X, and Baby Boomers

Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial, and anyone born from 1997 onward is part of a new generation. A staggering 70% have some sort of retirement plan, whether employer-sponsored or self-administered. Compare that to millennials (age 25), Gen Xers (age 30), and baby boomers (age 35).

The meaning of Generation Z, also called Gen Z, is termed as the generational cohort following millennials, born between the late 1990s and early 2010s. Research indicates that Generation Z is the largest generation in American history and constitutes 27 percent of the country’s population. Generation Z, also called Gen Z, is the generational cohort following millennials, born between the late 1990s and early 2010s. By 2026, Gen Z will make up the largest share of the U.S. consumer population at 82 million people, beating out millennials by 2 million. The average Gen Z got their first smartphone just before their 12th birthday. They communicate primarily through social media and texts, and spend as much time on their phones as older generations do watching television.

Family and social life

This is a reminder that generations themselves are inherently diverse and complex groups, not simple caricatures. The implications of growing up in an “always on” technological environment are only now coming into focus. Recent research has shown dramatic shifts in youth behaviors, attitudes and lifestyles – both positive and concerning – for those who came of age in this era. What we don’t know is whether these are lasting generational imprints or characteristics of adolescence that will become more muted over the course of their adulthood. Beginning to track this new generation over time will be of significant importance. Unlike the Boomers, there are no comparably definitive thresholds by which later generational boundaries are defined.

To be sure, the views of this generation are not fully formed and could change considerably as they age and as national and global events intervene. Even so, this early look provides some compelling clues about how Gen Z will help shape the future political landscape. They are more likely than any previous generation to have at least one parent who graduated college. They were found less likely to engage in underage drinking or to ride in cars without wearing a seat belt. This may be partly because of their being mostly raised by Generation X parents, who were largely concerned with childhood safety.


Millennials, also known as Generation Y, include anyone born between 1981 and 1996 (ages 26 to 41 in 2022) and represent about a quarter of the US population. Much of this cohort entered the workforce at the height of the Great Recession, and have struggled with the subsequent widening of the generational wealth gap. At over two billion individuals, Generation Z is the most populous generational cohort of all time and retailers are finding it challenging to capture their increasing spending power. Much of the trouble retailers are experiencing has to do with keeping pace with the rate at which new social media habits are emerging and affecting how this generation shops. Older Gen Z members are willing to give vendors personal information, but they expect transparency for how that information will be used. In order to keep the Millennial generation analytically meaningful, and to begin looking at what might be unique about the next cohort, Pew Research Center decided a year ago to use 1996 as the last birth year for Millennials for our future work.


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